Overview
LeadGenPro wanted a smarter way to find and reach prospects than copy-pasting from scattered sources. The goal: a single, searchable database that enriches every record automatically and plugs straight into a sales workflow.
I built the data pipeline, the search experience and the CRM around a clean API — so the product feels instant even over large datasets.
The challenge
Great lead data is messy. Records arrive with missing fields, duplicates and stale contact details, and sales teams abandon tools that feel slow or noisy.
- Prospecting spread across tools with no single source of truth.
- Incomplete records — missing emails, titles and company data.
- Duplicate entries eroding trust in the database.
- Slow search that made filtering impractical at scale.
What I built
The platform combines a scraping and enrichment engine with a fast, filter-heavy interface.
- Search & filters: query millions of records by role, industry, location and more.
- Automated enrichment: data pulled and merged from 8+ platforms.
- Deduplication & cleaning: normalised records with validation rules.
- Built-in CRM: list building, status tracking and export to sales tools.
- AI scoring: leads ranked by fit so teams focus on the best opportunities.
“What used to be a full day of prospecting now takes twenty minutes.”
— Growth lead, LeadGenProResults
The enriched database changed how the team spends its time — from hunting to closing.